BARONESS CORPORATE HISTORY

Over 100 years of success

Celebrating over 100 years of success, Baroness has been providing the highest quality turf maintenance equipment by emphasizing the customer’s needs to manufacture products that are beneficial for consumer, community and the environment.

Our US operation began in 2006 in Northern California and since then, Baroness Sales Network has expanded to 23 States with 13 dealerships to cover most of the East and West coast, yet we are still seeking dealers to expand the network through out the US.

One line walking greens mowers has been embraced by professional superintendents and mechanics alike not only for their high quality performance, but also their ease of maintenance. Having the industry leading top quality walk behind greens mowers, Baroness continues to thrive in the US market.

HOW IT STARTED

In 1910 Mr. Soukichi Hayashi started Kyoeisha, a company focused on production of the two angle-type straw folders for silk growers in the Toyokawa area. In 1918 he reorganized his company into Kyoeisha Co., Ltd, and became the first President. Mr. Soukichi developed a human-powered thresher in 1922 that was exported to Korea, China, Taiwan and Southeast Asia in addition to the domestic demand. In 1930 he developed a rope manufacturing machine. Mr. Soukichi passed away in 1945 at the age of 77.

Mr. Kaichi Hayashi inherited Kyoeisha Co., Ltd in 1945 and became the second-generation President. A keen inventor and designer, Kaichi started to produce cultivators for the rice and vegetable growing industries. In 1956 the factory was appointed as a Japanese Industrial Standards (JIS), Marking Permitted factory for the development of machine powered threshers. Kyoeisha developed its first Greens Mower in 1959 and advanced into the Turf Grass industry. During the development of the Greens Mower Mr. Hayashi pioneered the process used to strengthen mower reels, a process that is still used to this day.

In 1960 Kyoeisha Co., Ltd celebrated its 50th anniversary. In the ten years that followed Kyoeisha designed and started the production of its next three lines: the GM, HM and the Trencher Series. Kyoeisha became known nationally as a turf maintenance specialty company. In 1978 the first Baroness 5 reel hydraulic-driven tractor mower was released and helped the Baroness brand become very popular with golf courses in Japan.

Mr. Masami Hayashi became the 3rd President of Kyoeisha Co., Ltd. in 1982. The next year Kyoeisha started exporting mowers to England under the brand name Saxon. Over the next several years the Baroness line of greens mowers became well renowned in the UK. Several high level golf clubs, like Loch Lomond, now use the Baroness gear-driven greens mowers.

From 1983 to the present day the Kyoeisha’s yearly sales have increased from $30 million to $65 million. The product lineup has increased from 39 products in 1983, to a total of 65 products today.